Dairy: RPC Superfos launches new pack for easy snacking

Dairy: RPC Superfos launches new pack for easy snacking

An innovative and brand new packaging solution from RPC Superfos is now available for the dairy segment. The stylish pack includes a convenient spoon and is in tune with consumer demand for more easy meals on-the-go.


In recent years, global sales of spoonable yogurt and chilled desserts have been on the rise. More and more people crave an easy meal when they are on-the-go - including breakfast - and they want to be able to eat their food straight from the pack. Now, a newly developed, innovative and elegant EasySnackingTM solution from RPC Superfos accommodates the need for a handy pack for easy snacking.

Super spoon – easy to grab
The new pack comes with a spoon integrated into the lid of a square pot. It is very easy to get hold of the spoon; all you need to do is to tear off a self-adhesive peel-off label on top of the plastic pot.
Søren Marcussen, Executive VP CSO, from RPC Superfos is proud to introduce the well-designed and innovative packaging to food producers in the dairy segment:

“It is a very handy and practical solution: The spoon is ready to grab without any need for opening a smaller plastic bag. The key word is simplicity - there is all you need, but no more than that,” he explains.

Soft look in two versions
Just like the injection moulded plastic pot as a whole, the spoon is beautifully designed and a delight to hold. The entire solution features attractive smooth lines and gives a soft impression – quite similar to the texture of any dairy content.

The design is available in two versions: one with the spoon in the lid and one with a higher lid with room for both a crunchy topping and the spoon. There are two sizes to choose from; a brimful of 210 ml or 300 ml.

Apart from outstanding convenience and functionality, the pot is re-closable, stable and optimised for stacking - filled or empty.

Ensures effective on-shelf presence
On shelf, the pot for dairy products looks enticing to end-users: With hi-tech in-mould labelling the brand identity is maximised. Colours, pictures, decorations and trademarks are rendered in premium image quality.

“The new easy snacking pack has already attracted a good deal of attention and one of our customers is currently planning a dairy product launch later this year in the pot with the in-lid spoon. We trust consumers will receive both content and pack very well,” says Søren Marcussen.

Associated files


Want to know more?

Contact
Søren Marcussen
Executive VP CSO
Head Office
Phone: +45 5911 1110

Hi, I’m SuperLock.

I’m second to none when it comes to stopping oxygen. That’s why your products stay fresh longer with me. Get to know me better...

Would you like to be contacted?

Please fill out these fields

Sign up for the newsletter

Sign up here to receive our quarterly newsletter and get new ideas for superb packaging solutions for your products.

Please fill out these fields

Custom Custom containers promote uniqueness

Custom containers promote uniqueness

If you’re looking for packaging to add uniqueness to your brand, you’ve come to the right place.


RPC Superfos
Head Office
Spotorno Allé 8
DK-2630 Taastrup
Denmark
General Inquiries
E-mail: superfos@rpc-superfos.com
Phone: +45 5911 1110
Fax: +45 5911 1180
Sales Inquiries
E-mail: sales@rpc-superfos.com
Phone: +45 5911 1110
Fax: +45 5911 1180